In 2006, Phantom Pictures launched a television division, headed by established TV Producer Benedetta Pinelli. Phantom is developing quality programmes for both daytime and primetime slots across the network of UK channels. Our aim is to be highly schedule-aware, and never to pitch just "more of the same". Our shows are programmes we would watch ourselves. We want to see television ideas which make audiences converge: entertainment that can be watched by 16-year olds and 60- year olds. We would like to think that our programmes will leave the viewers entertained as well as better informed.